You may have noticed a few changes at pattykikos.com. Gone is the purple logo which has now been replaced with something a little more golden.
The colour gold has become a huge part of my life for some time now. I live in a place that allows me to see the sun rise and set each day and I’m also fortunate enough to be located close to the beach where the magic and beauty of the sun rising or setting is amplified significantly.
They say that you often go back to your roots, and in my case, this is definitely true. As the artist formerly known as Empowered Healings – check out my logo with the infinity symbol and the colorful circus like sunset. (The original design was actually a pic of a sunset with a cloud of infinity above).
You can see that this was the beginning of my self employment journey and apparently I never got the important memo’s about clean lines, or the idea that less often more. But you live. You learn. Technology progresses, and websites along with fonts and designs start to date very quickly.
My obsession love of sunsets is nothing new and in the 2.0 version when I called my business Kundalini Rising, the infinity symbol along with the chakra colours was also incorporated.
As my business name morphed with my actual name, the sunset came along for the ride, as did the colour purple, and that colour stayed when I decided I missed the chakra images so much.
In recent months, I’ve been using my name only, as this bad boy was in the process of being designed along with some other exciting ventures in the form of 40 day chakra balance e-courses that are coming soon.
The colour gold has become a huge part of my life for some time now. For the past 7 years, I’ve lived in homes that are designed in such a beautiful way that I’m able to see the sunrise and set every day. (I often document this on Instagram). I’m also fortunate enough to live close to the beach where the magic and beauty of the sun rising or setting is amplified significantly.
It’s a blessing that I have taken from my time travelling around the world when this became a daily event to look forward to and I never wanted this magical experience to cease once I stopped travelling. It’s a glorious time when I can put everything into perspective and can feel connected to the rest of the universe.
And so this infinite charm is now officially part of my logo. Interestingly enough, the magic of the infinity symbol has always been a part of my wedding celebrant business – a bit cliqued – I know, but it has worked consistently for me and the wonderful clientele I have attracted as a result.
The rite of passage that comes with creating a graphical image that best represents who you are, what you do, how you’d like to be perceived and who you’d like to work with is fascinating. I’m so incredibly grateful to my much loved and respected designer for making this journey fun and empowering for me.
According to Wikipedia, ‘logos’ was ‘originally a word meaning “a ground”, “a plea”, “an opinion”, “an expectation”, “word”, “speech”, “account”, “to reason”’. I really resonate with the concept of a logo being something that is linked to an expectation.
As a consumer, a logo will either inspire me to find out more about the person or the brand, or will act as an instant deterrent. As somebody who has taught, officiated, danced and yoga’d along the path of being a solopreneur for the last decade, my logos have morphed along with my (not so well formed) business plans.
My target market has also been influenced by both my conscious mission statements and by the thoughts, occurrences and desires that have emanated from my subconscious mind.
I’m really excited to experience the enchantment of this next stage of my life. It’s a time of many new beginnings for me. Along with the new logo and website, there are some new intentions and exciting plans for overseas adventures.
I’d love to hear about (and see evidence) of your logo evolution story. Especially the stories about the different experiences and people that came into your life as a result of your logo’s natural evolution. Til next time xx